{"id":14581,"date":"2022-05-21T01:18:28","date_gmt":"2022-05-21T01:18:28","guid":{"rendered":"https:\/\/www.secretfanbase.com\/banana\/?p=14581"},"modified":"2025-09-04T01:18:56","modified_gmt":"2025-09-04T01:18:56","slug":"the-br-studio-services-department","status":"publish","type":"post","link":"https:\/\/www.secretfanbase.com\/banana\/the-br-studio-services-department\/","title":{"rendered":"The BR Studio Services Department"},"content":{"rendered":"\n
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Promotional photo for Banana Republic Studio Services. <\/figcaption><\/figure>\n\n\n\n

Banana Republic had a Southern California Studio Services Department that served the needs of the film and television community. Born at the Beverly Hills store and then later headquartered in Beverly Center, the department was headed by Louise Voisine who wrote me:<\/p>\n\n\n\n

Developing the Studio Services Dept. was a dream. I already knew alot of people in the film industry so one day I just decided they all needed to shop BR. I remember well the time I spent putting a 25 page proposal together and submitting it to Patricia, Mel and Don Fisher.<\/p>

Pretty cool to design a dream job for myself and end up bringing it to life for BR. Before you knew it we were on the silver screen on Arnold in Commando and Miami Vice and on and on.

You would have loved the fashion shows I produced in the BR Beverly Hills store. We would close down the store and by invitation only guests from the film and television industry would arrive in limo after limo. Sylvester Stallone never missed a show and Ron Pearlman at the time who starred in Beauty and the Beast would always joke with Sylvester and see who could frown the hardest at each other. Well those stories go on and on with so many different stars arriving for the shows.

We even had a wild animal farm I knew with all exotic critters that starred in film and television. They would come to the shows and the models would strut their stuff with hawks and\u00a0chimpanzees on their shoulders. I had the most charming picture of Bill Fisher with a chimpanzee on his shoulder holding his hand.<\/p><\/blockquote>\n\n\n\n

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From a Banana Republic Beverly Hills fashion show, model John Allen McClatchey III. Louisa writes, “He passed away in November of 1999 and I always loved this photo we introduced him at the first show as a modern day Clark Gable. I think the old movie we refrenced at the time was Mogambo.”<\/figcaption><\/figure>\n\n\n\n

Newsletter Interview<\/h2>\n\n\n\n

The Banana Republic employee newsletter the Communique did a big story about studio services in 1988. It’s a really great read. It mentions they had a New York office headed up by Wendy Kerensky and together, she and Louisa coordinated with producers, directors, and costumers who were seeking the Banana Republic look on their films, shows, and commercials. “Every major studio in the city has an account with us,” Louisa says. The process began when a representative of the production would visit BR and carry off a load of garments show the brass. “They have 72 hours to get it approved, then they can buy it or bring it back.” In March of 1988 Studio services accounted for $23,000 in sales. <\/p>\n\n\n\n

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