Banana Republic Catalog No. 38 Fall 1988: Rails to Trails

Fall 1988 was the last season for the Banana Republic catalog, and the update to  Catalog #38 would be the last Banana Republic catalog published. Mel and Patricia Ziegler had resigned in the spring of 1988, this catalog went to press soon after they left. The transformation of BR’s identity begins in this last catalog. Much of the clothing is new, and leans toward a modern look.

Something else we’ve never seen is a catalog focused on North America. The introduction states that they had been approached by the group the previous year, so this issue must have had some input from the Zieglers at least in the initial planning stages.