Banana Republic Summer 1988 No. 36: Trips Magazine

Here we come to the end of the Summer catalogs from Banana Republic, 1988’s No. 36. The catalog introduces Trips, the new travel magazine created by the Zieglers as a bold expansion of the Banana Republic world view.

As was reported in this March 1988 article in the LA Times, the new venture was both a vehicle to sell BR clothes with a 16 page photo advertorial inside and a platform to expand upon the  BR philosophy with articles by veteran journalists about unusual locales and off-beat attitudes about travel.

The Times article goes on to quote Mel: “We want to attract people to the store who don’t understand what Banana Republic is all about. The clothes have evolved from strictly safari wear.