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This 1987 magazine ad is a deluxe one with unique full-color art not seen in the catalogs. Most ads repurposed catalog black and white art.
This print ad uses the cover artwork for the 1984 Winter catalogue to advertise the opening of the Dallas Galleria store. “Come In for a free catalogue.”

Early on, advertising in magazines like the New Yorker played an important part in getting the word out about the company, and attracting catalogue subscribers. Usually, the artwork used was repurposed black and white drawings from the catalogues, but sometimes the art was unique.

Banana Republic print ads are collectible, there are a great number of them in wide variety on eBay. These are just a few examples.

This black and white artwork is unique, not repurposed from the catalog, likely because the catalog artwork was full color, not black and white with color added.

About The Author

Robyn Adams
Robyn's fascination with Banana Republic began in 1984 when her Alaskan adventurer father began buying the clothing and giving her the catalogs. She loved the clothes and as an artist she was drawn to the illustrations. She went on to study illustration at art college in BR's hometown of San Francisco and worked for years as a background artist for animation. She is now based in Oakland, CA as a graphic designer and illustrator with Secret Fan Base . She's been collecting and archiving at Abandoned Republic since 2011.

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