Historical Archive

1980 Catalogue No. 4

From the introduction to the 4th Catalogue, comes a great statement of the founding principles of Banana Republic: “When our first catalogue appeared in 1978, we gambled that there were others who shared our interest in functional, classic safari-style clothing, others who had as much difficulty tracking down these hard-to-find clothes as we did. We […]

1982 Catalogue No. 10

The 1982 catalogue No. 10 isn’t listed by season, but I’d guess it’s a Summer/Fall catalogue since there is a 1982 Gift Catalogue for the holiday season. The cover features a wonderful cozy safari lodge scene with mascot Livingstone Zebra in the center, a pith helmet on the chair . Inside, it opens a welcome […]

1985 Travel Classics Flier

Presumably, this flier was sent to recent subscribers to the catalogue, because there is a message from Mel and Patrica Ziegler, which opens with “We hope you enjoyed your first catalogue…” The flier folds down to the size of a catalogue cover, in this case the 1985 Summer Wanderlust issue, and opens to poster size. […]

1983 Summer Catalogue

I have the Summer 1983 catalogue in the standard newsprint and also a glossy paper version, the first and only glossy BR catalogue I’ve ever seen. As you can see the newsprint version is announcing the opening of the new Stanford store, so I am left to assume it came out after the glossy which […]

1980 Fall/Winter and Gift Catalogues

This 1980 Fall/Winter catalogue features the first cover with a classic product still life scene. Patricia Gwilliam Ziegler spent a lot of time on this wonderful drawing of a cabin filled with luggage and clothing, his and hers safari jackets hung upon the door and Mel’s typewriter in the corner next to a camera and […]

1982 Sale Flier

I first saw this piece in an in-store framed picture and assumed it was a catalog cover like the other framed pictures in my collection. When I finally got to see the whole piece it was revealed that all of the product was only available in the Mill Valley or Polk Street stores and not […]

Banana Republic Catalogue No. 2

The second BR Catalogue was produced for the Summer of 1979 and shows the new little company bursting at the seams with excitement and creativity. One of the first things that jumps out about this early catalogue is how graphic it is. The cover is bold, with  two contrasting colors and none of the drawings [...]

Banana Republic Catalog No. 30, Holiday 1986

Possibly the best of the Christmas covers, this amazing illustration by renowned Bay Area painter Chester Arnold captures the spirit of BR adventure and the joy of Christmas giving. A sleigh loaded with the colorful new BR gift boxes has just departed the BR North Pole Expedition camp and Santa has traded in his red and […]

Banana Republic Catalog Holiday Update 1982

This is a rare treat. Mike Madrid generously sent me a copy of this catalog for the archive. I knew it would be duotone printed on newsprint paper, but I was really surprised that it was not trimmed like a standard BR catalog; it’s a printer’s sample that hadn’t been cut yet! This is an […]

Banana Republic Catalog No. 33 Fall 1987

After hiking the Inca Trail in Fall 1986, we hit the Road to Mandalay for Fall 1987’s Catalog No. 33. This striking cover was done by BR staff artist An-Ching Chang. The clothing and illustration continues to become more sophisticated and slick but retains the flavor of classic BR. As usual, there are a number […]

Banana Republic Catalog #29 Fall 1986 The Inca Trail

Catalog 29, the Fall 1986 Catalog takes us On the Inca Trail with Mel and Patricia Ziegler. From start to finish, this a is a fantastic BR catalog, one of my personal favorites. The cover is a classic,  tightly rendered and harmonious in color and composition. The cover artists in uncredited, sadly, but our money […]

Banana Republic Summer 1988 No. 36: Trips Magazine

Here we come to the end of the Summer catalogs from Banana Republic, 1988’s No. 36. The catalog introduces Trips, the new travel magazine created by the Zieglers as a bold expansion of the Banana Republic world view. As was reported in this March 1988 article in the LA Times, the new venture was both a vehicle […]

Summer 1985 Catalog #24 and Update

There were TWO updates to the Summer 1985 Wanderlust catalog. The first featured a really fantastic pencil sketch  cover from staff artist Rob Stein. Emulating a well worn sketchbook the drawing is very solid and well composed. The painted dragonfly that has landed on the book doesn’t catch your eye until second glance. It’s really […]