Linea Viaggio Legal-Sized Tote Bag

The Linea Viaggio line was offered from Spring 1985 through Spring 1986. The Legal-Sized Tote Bag was only offered in the Spring 1986 catalogue.

Abridged from the catalog: “Traveling with natural fabrics is as dear to our hearts as the lure of the open road. As the premier travel clothing business in the nation, we have certain standards to uphold. Up til now, we’ve been able to offer very few travel bags. The reason, to be frank, is that with bags-unlike clothing-synthetics seem to have had the edge (lighter, more flexible, more durable); but the idea of selling synthetic bags to our astute and demanding customers was about as appealing as wearing long polyester underwear in the jungle. Finally, we’ve assembled a combination of natural materials that puts synthetics to shame. We took our designs to a punctilious craftsman on a back street in Firenze and worked for weeks until we got the bags just right. In honor of the Italian workmanship, we named our new bags Linea Viaggio.”

In the Wild Company biography Patricia Ziegler describes this design process of building samples out of paper and the pleasure she had working with the craftsman to get them just right.

About The Author

Robyn Adams
Robyn's fascination with Banana Republic began in 1984 when her Alaskan adventurer father began buying the clothing and giving her the catalogs. She loved the clothes and as an artist she was drawn to the illustrations. She went on to study illustration at art college in BR's hometown of San Francisco and worked for years as a background artist for animation. She is now based in Oakland, CA as a graphic designer and illustrator with Secret Fan Base . She's been collecting and archiving at Abandoned Republic since 2011.

1 Comment

  • Wendy Joffe on June 4, 2021

    Wow! Robyn, this is a stunning find – a tote in very fine shape, despite the fact it’s meant for utilitarian purposes, i.e., the art & science of everyday schleppin’. It’s surely been well-cared for. I am wondering if this is the Italian-made, linen & leather tote Patricia Ziegler mentions in Wild Company, describing it as, “[Not] a bad-looking bag; just nothing special about it.” Did she instead mean the Cotton Canvas & Leather Shoulder Tote? That’s a perfectly fine tote bag, but lacks the panache ala Bananica that was the hallmark of classic BR bags. (Frankly, comparing the style of the Linea Viaggio tote with the canvas tote shows the latter is, well, rather lacking.) I can understand a possible mix-up, as the Cotton Canvas & Leather bags were also made in Italy. Other bags in this line include the Haversack and both versions of the Document Bag.

    And since I’m such a BR nerd, of course I’ve got all four of the Cotton Canvas & Leather bags. If there are any other styles in that line, do please let me know.

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